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Nouveauté : ce blog ne sera plus que mon blog perso désormais.
Pour tout ce qui est plus professionnel, rendez-vous sur mon blog pro : blog référencement
Je continuerais d'y causer référencement, affiliation, marketin web, moteurs de recherche, mais aussi développement, Dreamweaver...
A tout de suite sur le côté pro de mon blog :)
Vous connaissez peut être JeunZ. Travailleur indépendant, il a été l'un des premiers à créer sa plateforme de blog gratuit basé sur Dotclear. Une sacré bonne idée.
Pour en faire la promotion, il a proposé à plein de webmasters d'apporter des visiteurs qui souhaitaient créer un blog sur sa plateforme, en échange d'un lien en pied de page et de 50% des revenus publicitaire sur les blogs parrainnés. Encore une sacré bonne idée.
Mais il ne s'arrête pas là dans les bonnes idées. Un jour, sans prévenir personne, une fois que beaucoup de blog ont été crées, il décide de couper les ponts avec tous les webmasters qui l'ont aidé et de supprimer le partage des pubs, mais aussi le lien en pied de blog.
Beaucoup se sont fait avoir avec cela, moi y compris. Par exemple : Salemioche, Erazor ou Raphael d'Alsacréations.
Non content d'avoir récupéré des milliers de blogs sans effort et sans contrepartie, le bonhomme se relance dans la bonne vieille technique, en proposant à nouveau un lien et 50% des revenus en contrepartie... Mais jusqu'à quand. Il a déjà grugé beaucoup d'entre nous, je vois pas ce qui l'empêcherait de recommencer. Evitez soigneusement son offre donc.
En plus, il n'a pas le courage de cela, les commentaires de son blog sont modérés à priori, et bien sûr il ne souhaite pas qu'un commentaire comme le mien soit visible...
Edit : Pïre. Les liens de parrainnage atterrissaient avant sur une erreur 404, maintenant, il récupère même ces liens comme joli backlink gratuit. Que de bonnes idées.
Encore une fois un article trop rare et très complet, consacré à l'optimisation d'un serveur dédié LAMP (Linux, Apache, MySQL, PHP).
Des petites astuces à mettre en place pour améliorer les performances de son serveur, et ainsi comprendre comment tout cela fonctionne.
Ca se passe dans le forum de Webrankinfo et c'est signé fandecine
Google a ouvert le parrainage pour le téléchargement de son logiciel de photo Picasa, après l'avoir fait pour Adwords, Adsense et Firefox.
Ajoutez ces bannières si vous possèdez un site de photo.
Voici à quoi les bannières ressemblent :
Pour ceux qui s'en souviennent, j'ai eu des problèmes avec mon FAI Free, ce qui m'a valu plusieurs mois sans internet, une audience au tribunal repoussée et une seconde où les avocats de Free ne sont même pas venus. (au final j'ai bien sûr gagné).
Pendant cette longue période de lutte, j'avais remarqué (et je suis pas le seul), qu'il y avait deux catégories de personnes qui interviennent sur les forums / newsgroups / sites dédiés.
D'un côté les mécontents, qu'on peut naivement nommer les anti-Free, qui se plaignent de leur problème, en cherche une solution, clament haut et fort de se méfier du FAI en citant leur exemple personnel.
Et bizarrement parfois, on croise les "autres". Des pro-Free, qui utilisent beaucoup de leur temps personnel pour défendre le FAI, et même souvent descendre ou insulter les anti-Free.
Alors les rumeurs et les suppositions vont bon train : les anti-Free accusent souvent les pro-Free d'être des employés de Free, (à la demande de leur employeur ou de leur propre décision), qui viendraient essayer d'atténuer ces mouvements de mécontentement au milieu des clients déçus.
Cela n'est que pure spéculation, sachant que les pro-Free se défendent toujours que ce n'est pas le cas, et je ne tente pas ici d'appuyer cette accusation.
Cela dit, ce matin, dans un des posts au sujet de ma petite affaire avec Free, j'ai constaté que ce dernier commentaire :
Si facile pour tous ceux qui ont un probleme avec leur FAI de gueuler comme des ânes. Croire que la vie est un long fleuve tranquille n'est que pure hutopie. Si tu en as marre, tu changes, point barre. Tu verra qu'avec les autres FAI, tu aura exactement les memes ennuis. Bonne chance a toi. PS : Je rajouterais que certains commentaires virulents ne sont proféré que par des personnes qui ne connaissent pas grand chose au doux monde du "Nain Ternet"
Posté ici a été posté par la même IP host que la personne qui a posté une annonce officielle de Free concernant les pages perso, et reprises ici. Ce qui m'a mis la puce à l'oreille c'est le host du posteur, non habituel aux abonnés free, car étant ********.proxad.net, alors que d'habitude c'est plutôt *****-**-**-**-***-***.fbx.proxad.net
Après je peux me tromper, mais j'ai trouvé ça marrant.
Le journal du net développeur propose aujourd'hui un rappel de plusieurs outils en ligne utiles pour la création de site internet : validateur HTML, validateur CSS, accessibilité, Opquast, Web page analyser, Lorem ipsum, Browser cam, Webcron, générateur de robot.txt, HTML tidy, CSS optimiser...
Intéréssant également : un article sur ll'utilisation de la grille dans la conception de site.
Présentation d'un outil très sympa, pratique et efficace.
Que vous soyez à la recherche d'un emploi, de partenaires, de futurs collaborateurs, fournisseurs ou clients, Viaduc vous permet de tisser votre réseau de connaissances.
Vous remplissez votre profil, et profitez alors des recherches pour trouvez les personnes que vous voulez.
Des services de Hub, petites annonces... vous permet de partager de l'information avec des professionnels de votre secteur ou de trouver un prestataire efficace.
Un système de recommandation vous permettra de demander à vos clients de rédiger un avis sur vos compétences, ce qui valorisera votre profil.
Inscription gratuite. Si vous cherchez un expert en référencement, n'hésitez pas à me contacter
Je me suis prété au jeu de l'interview pour Media Box.
Le but : dans une interview, essayer de balayer les idées reçues sur le référencement : Pagerank, popularité, mises à jour, liens durs, pages satellites, techniques de triche, CSS, Sandbox, Google Dance, ...
N'hésitez pas à réagir là bas !
Ils en parlent : Pack ref, Malaic attack, Yodatech, Fred Boucher, Webnews et Taggle
Si vous connaissez le principe des Google bomb, on dirait que maintenant on peut s'amuser aussi avec les MSN Search Bomb : Beurk
C'est tellement vrai !
Non contents d'avoir manqué à leurs obligations de fournisseur d'accès pour un de ses clients, Free, après avoir été condamné pour cela , ne paye pas cette personne et même l'attaque en justice.
C'est la triste histoire qu'un Freenaute est en train de vivre. On ne cesse de le voir partout, Free a des problèmes avec certains de ses clients mécontents, qui vont en justice pour avoir réparation d'un manque de connexion. Ca devient de plus en plus courant, sauf que là, le pauvre a eu gain de cause, mais n'a toujours pas ses indemnités.
Pire donc, parce que cette personne a ouvertement raconté son histoire à qui veut l'entendre, et donc fait de la mauvaise publicité à Free, Free répond en l'attaquant en justice pour diffamation. Free réclame 15000 !
Dans cette période où diffamation est le mot à la mode, placé dès que quelqu'un critique quelqu'un d'autre, c'est le genre de truc qui m'enrage.
Parce que là, question liberté d'expression, ça va loin. Autant les caricatures de Mahomet peuvent blesser les musulmans, autant là, Free ne supporte plus visiblement d'être critiqués pour des faits avérés et condamnés, et donc se permettent d'attaquer leurs propres clients...
Je vous en parle pour que l'info tourne, pour que tout le monde sache combien Free ne supporte pas qu'on dise haut et fort ses faiblesses.
ils en parlent aussi : 01net, Loic le Meur, Freenews, Génération NT, Degroupnews, L'autre monde, Les providers
Quand on voit que les gens qui demandent réclamation à Free sont traités de procéduriers, et surtout quand on voit la façon dont Free considère ses clients qui n'ont plus de connexion depuis plusieurs mois, c'est vraiment le genre de chose inadmissible...
Many site owners dream about adding deep social features allowing users to interact with their friends in external communities. However the cost and know-how required to script against various sites' APIs have traditionally been prohibitive for all but the largest publishers. Google's Friend Connect bridges the programming gap by offering standardized tools to facilitate "richer social experiences" to mid and small size publishers. But what are the benefits to the average site owner? Why does this matter?
Background First
The Friend Connect "preview release" announcement today may foreshadow, in palpable terms, the ultimate street level impact of OpenSocial platform-thinking. Though not fully aimed at data portability objectives," webmasters will download cross-site "widgets" using a wizard starting sometime later today. The "social gadget" engine will generate turnkey code which includes "built-in functionality like user registration, invitations, members gallery, message posting, and reviews, as well as third-party applications built by the OpenSocial developer community."
According to the press release any site which deploys Google Friend Connect widgets will be able to "see, invite, and interact with new friends, or, using secure authorization APIs, with existing friends from social sites on the web, including Facebook, Google Talk, hi5, orkut, Plaxo, and more."
Site Owner Benefits
These new tools will engage visitors and drive traffic by offering opportunities to interact with friends who publish their activities to other social sites, a technique many of us practice to various degrees. However Friend Connect offers all of this functionality without hiring a team of programmers...just download the widget, hook it up and rock.
Visualize your users inviting their Facebook and other social community friends (contacts) to "join" them to participate in your site. Users can them "publish back" to other social communities they're active in, making the promotion of your content truly exponential as it ripples amongst friends of friends, etc... While this type of viral propagation has long been in the vocabulary of social media publishers, in past years activity has been largely limited to closed-loop thinking. In other words, what happens in one site stays in the site absent specialized configurations and a lot of know-how.
Already cross pollination add-ons like the StumbleUpon Facebook Application mingle multiple social site experiences to where recommending a site on SU results in publishing the thumbs-up to your FB profile for all of your friends to see. There are many third party widgets which accomplish similar ends including WordPress Twitter Plugs which automates pulling tweets into your blog and creating new tweets on blog posts and from within WordPress.
It takes a lot of research to put together custom suites of such tools. The excitement surrounding Friend Connect is in regards to standardization, expanding reach and lowered cost to make a wide array of previously unavailable social integration available to mid and small size publishers
On Monday, June 16, 2008, before the start of the Search Engine Strategies conference in Toronto, Canada, there will be four search engine marketing training classes. While each of the half-day SEM training workshops costs CAD 795, if you register for a full day, the cost is CAD 1,395.
That’s a savings of 195 Loonies – which is worth between 97 and 98 Toonies. (SES Toronto Conference Chairman, Andrew Goodman, has been trying to help me translate American into Canadian, but Search Engine Strategies Global Content Director, Kevin Ryan, thinks it’s a lost cause.)
Seriously, why would you want to take a search engine marketing training class or two – independently or in addition to registering for the SES Toronto?
There are three key reasons.
First, you’ll be provided with “guided, hands-on exposure that puts theory into practice in a highly interactive environment,” as it says on the Search Engine Strategies Toronto website. These SEM training workshops will be taught by Debra Mastaler, Todd Malicoat, Adam Goldberg and Liana Evans, and I can personally vouch for three of them. (While I don’t know Adam Goldberg personally, he’s an ex-Google Insider who started Google’s Inside Sales team in NYC in 2003. So, I’ll give him the benefit of the doubt.)
These search engine marketing experts will provide you with the tools and techniques you need to become (or remain) outstanding in your field. (I know there’s a joke about a guy who is out standing in his field, but I forget the punch line.)
In the end, you’ll not only walk away from the search engine marketing classes with the knowledge and skills you need to be a successful search engine marketer, you may also “jump-start your career and enhance your professional know-how,” as the SES Toronto website puts it.
Second, all four of this year’s SEM training workshops are brand new. Compare them to last’s year’s line up of search engine marketing training classes. There are absolutely no repeats.
In Track 1, Debra Mastaler of Alliance-Link.com is teaching “Link Building Tactics, Tools & Techniques” from 8 a.m. to noon. And Adam Goldberg of ClearSaleing is teaching “Search Engine Marketing Metrics and Myths” from 1 to 5 p.m. (I love the use of alliteration in the titles of their SEM training workshops.)
In Track 2, Todd Malicoat of Stundtdubl is teaching “SEO Tools” from 8 a.m. to noon. And Liana Evans of KeyRelevance is teaching “How to Effectively Use Social Media for Search Marketing Campaigns” from 1 to 5 p.m. (Just because they don’t alliterate their titles doesn’t mean their search engine marketing training classes won’t be fun.)
I interviewed Todd and John Marshall of Market Motive at ad:tech San Francisco a couple of weeks back, when Market Motive announced it has teamed with Search Engine Strategies to provide online classes for training in search marketing, web analytics, and web conversion techniques.
Todd also talked about his SEM training workshop at SES Toronto. Check out the video interview below.
Stundubl’s Todd Malicoat's Upcoming Session at SES Toronto
There’s a third key reason why you would want to take a search engine marketing training class or two – independently or in addition to registering for the SES Toronto. (There are always three key reasons to do anything. Hang on a second, I’ll remember it.)
You get a lunch break. (No, that’s not it. The lunches are getting better at all of the Search Engine Strategies events, but that’s not a reason to take workshops covering optimization and advertising strategies, analytics, tactics and best practices.)
Oh, now I remember. Whether you’re a consultant, site designer, website owner, or in-house marketing professional, you can’t afford to miss this opportunity to learn firsthand about the latest developments in search engine strategy. (I thought I was having a “senior moment” there.)
No matter where you are on the SEO or SEM learning curve, you’ll leave these intensive workshops with the necessary skills and tools to improve your business results and take your search engine marketing to another level. “Something that never looks bad on your permanent record,” according to Greg Marmalard in Animal House (1978).
See you at the Intercontinental Toronto Centre Hotel, which is a different venue than the main Search Engine Strategies conference, which is being held at the Metro Toronto Convention Center, which is attached to the InterContinental Toronto Centre Hotel. (Was that clear? Check Google Maps.)
See you at SES Toronto.
J'ai reçu il y a déjà longtemps l'ouvrage "Wikipedia : média de la connaissance démocratique" paru chez FYP éditions. Il s'agit d'un ouvrage à plusieurs mains (12 au total) avec Marc Foglia comme contributeur principal. Voici mes notes de lecture ...
Côté polémique, l'idée qui m'a le plus fait "cogiter" est celle avancée par l'auteur principal d'un "flat knowledge" (p.124) pour désigner un "savoir qui ne fait aucune priorité entre ses éléments". L'argument est ici correctement présenté et débattu mais on y retrouve la vieille antienne des anti-wikipédia se désolant de retrouver en un même corpus des articles sur la critique de la raison pure et sur Jean-Claude Van Damme. De mon côté je crois tout au contraire que rien n'est plus en relief que Wikipédia. Je crois même qu'aucune réalisation intellectuelle humaine depuis l'aube des temps ne peut s'enorgueillir d'un tel niveau de relief, de profondeur. Cette profondeur n'a rien de philosophique, elle est tout au contraire symptomatiquement pragmatique. C'est une profondeur de projet. Une profondeur d'écriture. La profondeur du formidable palimpseste à l'échelle planétaire que recouvre le projet Wikipédien. "Un palimpseste technologique à la démesure de la Babel mythologique." si vous m'autorisez l'auto-citation :-) Bref rien de plat en la matière. La platitude est en revanche à chercher - et c'est d'ailleurs dans cette direction que nous amène l'ouvrage, mais pas assez explicitement à mon sens - la platitude est en revanche à chercher, disais-je, du côté des usages. De la focale sans profondeur de champ que nous mettons en place en utilisant le moteur de recherche du site Wikipédia. Mais une fois dans LE contenu, le relief s'impose à nous dans toutes les dimensions du texte et dans toutes les possibilités d'exploration de l'hypertexte.
Au final donc, deux regrets :
Mais un ouvrage qui se lit vite et bien, et dont - ce qui n'est pas le moins important - la lecture est agréable nonobstant les inévitables cassures qu'entraîne son écriture à plusieurs mains. Le tout avec une argumentation parfois un peu rapide mais toujours stimulante et qui ne tombe jamais dans le travers de la polémique inutile.
Merci donc au service de presse de FYP éditions :-)
If you've wanted to ride the social media marketing wave by adding social features to your website, but the economy has you worried about spending lots of money on apps, then get excited. Google is again coming to the rescue by offering a free service for you to get your social media game on.
After Google's Campfire One event tonight, website owners will be able to utilize Friend Connect (http://www.google.com/friendconnect). Basically, it's social applications for the coding-challenged. Visitors to sites using Friend Connect will be able to "see, invite, and interact with new friends, or, using secure authorization APIs, with existing friends from social sites on the web, including Facebook, Google Talk, hi5, orkut, Plaxo, and more."
David Glazer, Director of Engineering at Google had this to say: "Google Friend Connect is about helping the 'long tail' of sites become more social. Many sites aren't explicitly social and don't necessarily want to be social networks, but they still benefit from letting their visitors interact with each other. That used to be hard. Fortunately, there's an emerging wave of social standards -- OpenID, OAuth, OpenSocial, and the data access APIs published by Facebook, Google, MySpace, and others. Google Friend Connect builds on these standards to let people easily connect with their friends, wherever they are on the web, making 'any app, any site, any friends' a reality."
What do you think about Friend Connect? Plan to add it to your site? Share your thoughts by leaving a comment.
Related Reading:
SLI Systems Joins Bazaarvoice Radius to Help Marketers Execute Integrated Social Commerce Strategies
Matt Cutts is Google's Genghis Khan of Spam. He probably slaughters more search engine spam sites in one week than Genghis Khan, Alexander the Great and Napoleon combined killed people in their conquest of the known world.
While we don't have any proof that's true (Google doesn't release spam stats), we can all agree that Matt Cutts is the world's most famous spam killer with more kills to his name than any other search engine spam cop.
Matt's pictured here in a Halloween pic from his blog in full frontal punk rock mode.
So if you want a great introduction to "What Google Knows About Spam" then spend 10 minutes watching Matt's Web 2.0 keynote video.
It will be the best 10 minute investment you make all week.
Don't forget to leave a "thank you" for Matt here or on Matt's blog. Either way, he'll see your comment and respond if he has time.
Has there been a change in the SERPs? You might find out about it first - from Twitter.
Twitter has been breaking all sorts of news lately, from weather events to earthquakes. Now, it's becoming a great source for finding out about possible search engine updates.
This morning, I read the following:
@alscillitani: anyone else noticing their rankings change several times over the last 24 hours in google. Up, down, back to up, ??? weird!!
@danlondon: @alscillitani I am seeing a few rankings bounce around. what is up?
This is a great way for Search Engine Marketers to put social media to use. It's easy to think that social media must be used for marketing and sales, but remember that tools like Twitter are great for networking and keeping up with the industry.
What are your thoughts on Twitter and search engine marketing? Let us know by leaving a comment!
Related Reading:
Is Twitter the New Google Alternative?
Twitter and Search
Nielsen has released data showing the popularity of social networks being used via mobile phones in the UK. Here are three key takeaway points:
Kent Ferguson, Client Services Manager, Nielsen Mobile had this to say about the data: “Social networking is already a global phenomenon, and mobile could be the next big thing in the space. Large numbers of people are interacting with their social networking profiles while they’re on the move. There could be increased consumer demand for mobile social networking driven by the flat fee price plans offered by the leading operators that give subscribers unlimited mobile Internet access.”
So what do you think? Are social media and mobile phones colliding? Leave a comment and let us know!
Who won Survivor last night? Powerset doesn't know.
Okay - maybe that's an unfair question for Powerset since the aptly-named Parvati Shallow only won Survivor Micronesia last night. It might be easier to ask "Who is Parvati? The answer: in Sanskrit, "parvati" means "Mountain's daughter" one of the names for Shiva's wife, the Universal Mother.
So what is Powerset? That's a much more intelligent question to ask.
Powerset is the much-hyped beta natural language search engine metaphor-challenged mainstream media call the Google Killer. That means you can type questions in a search box the way you normally ask them. (Think Ask Jeeves 1.5)
That doesn't mean natural language search or Powerset can kill Google, or even commit assault and battery on Google.
Powerset launched with a smart concept: better search results than Wikipedia's own search box. So the play is a "non-Google Custom Search Engine" for Wikipedia. Let's see about what Powerset can can do..
"What is Powerset?" we asked. Powerset separates results by combining the primary keyword (Powerset) with related verbs and nouns from Web pages and Wikipedia. Here's the answer we weren't looking for from Powerset itself.
Factz from Wikipedia: we found the following about Powerset Powerset opened : community and Powerlabs.Results for Powerset opened community
Powerset (company) In a form of beta testing, Powerset opened an online community called Powerlabs on September 17, 2007.
Results for Powerset opened Powerlabs
Powerset (company) In a form of beta testing, Powerset opened an online community called Powerlabs on September 17, 2007.
Results for Powerset displayed advertise
Powerset (company) (Powerset is not currently selling or displaying any advertising.)
Results for Powerset searched language
Powerlabs Let's roll, is a prerelease of Powerset's general natural language search.
Wikipedia Articles: results 1 - 10 of 78
1. Powerset (company)
Powerset is a company based in San Francisco, California that is developing a natural language search engine for the Internet.
2. Power set
In mathematics, given a set S, the power set (or powerset) of S, written , P(S), or 2S, is the set of all subsets of S. In axiomatic set theory (as developed e.g. in the ZFC axioms), the existence of the power set of any set is postulated by the axiom of power set.6. Powerlabs
Powerset Applications Currently, Powerset has released two applications: Powermouse and a beta of its search engine.
Only when you click on the expand snippet (powermouse) miniviewer button, do you find the answer you're looking for (sort of):
Powerset (company)Powerset is a company based in San Francisco, California that is developing a natural language search engine for the Internet.
The company's stated desire is to build a search engine to compete with Google and Yahoo which would act on a user's questions, as opposed to keywords. For instance, a user who wanted to find out which U.S. state has the highest income tax would enter "Which state has the highest income tax?" at Powerset, as opposed to "state income tax" at Google. The advantage to the user, aside from using questions similar to what one person would ask another verbally, is that a natural language search engine would, depending on its underlying programming, return a result that is more relevant to what the user seeks
Powerset is limited by the poorly-written Wikipedia entry. The comparison to Google doesn't work. If someone's searching for the state with the highest state income tax, they'll type in "highest state income tax." No one would type in "state income tax" in Google if they'd type "Which state has the highest income tax?" in Powerset.
At this stage in beta, Powerset can be considered a search engine survivor.
But unless the technology yields better results -- and fast -- people will think of Parvati and Powerset as "shallow" contestants.
Great news developing over the weekend around data portability, though it remains to be seen how the implementations go.
Today we are announcing Facebook Connect. Facebook Connect is the next iteration of Facebook Platform that allows users to "connect" their Facebook identity, friends and privacy to any site. This will now enable third party websites to implement and offer even more features of Facebook Platform off of Facebook – similar to features available to third party applications today on Facebook.
MySpace Data Portability:
MySpace, the world’s most popular social network, alongside Yahoo!, eBay, Photobucket, and Twitter, today announced the launch of the MySpace ‘Data Availability’ initiative, a ground-breaking offering to empower the global MySpace community to share their public profile data to websites of their choice throughout the Internet. Today’s announcement throws open the doors to traditionally closed networks by putting users in the driver’s seat of their data and Web identity. The launch of the Data Availability initiative marks the first time that a social Website has enabled its community to dynamically share public profile information with other sites.
Websites that are not social networks may still want to be social -- and now they can be, easily. With Google Friend Connect (see http://www.google.com/friendconnect following this evening's Campfire One), any website owner can add a snippet of code to his or her site and get social features up and running immediately without programming -- picking and choosing from built-in functionality like user registration, invitations, members gallery, message posting, and reviews, as well as third-party applications built by the OpenSocial developer community.
But the key is how this is implemented, as David Recordon points out w/r/t Myspace:
At the end of the day it seems that MySpace is trying to become a large centralized profile repository on the internet. One where information might be available but certainly not allowed to be actually moved outside the network's walls. A good try, but just as no one would like Microsoft own identity for the entire web with Passport I fail to see how others will let MySpace own all of the profiles.
If you're interested in pay-per-click marketing, you've no doubt checked out our Content Advertising column by SEW Expert David Szetela, founder and CEO of Clix Marketing. If you're looking for more advice from David, you can find it via his brand-spanking-new podcast airing on Webmasterradio.fm beginning today, "PPC Rockstars."
The show will be broadcast live on Mondays at 4:00 PM EDT, 1 PM PDT, 21:00 GMT, and available for download soon after. In each week’s show, David will feature a current or future PPC Rock Star, and have a discussion about one particular aspect of PPC advertising. David's first guest is one of PPC’s brightest stars, Matt Van Wagner of FindMeFaster.
Un logo Google de plus pour le Royaume uni.
Whether you're optimizing a page for the first time or tweaking a page to improve your rankings, it can be tempting to give a page an extreme makeover. From title tags to keyword selection and density to link building, sometimes an SEO may feel the pull to change it all in the hopes of getting a quick return.
But making a bunch of changes all at once is not a prudent process. When multiple changes are made simultaneously, it's difficult to know what is contributing to any changes (declines or increases) in rankings.
Instead, try focusing on one change at at time. So what should your first change be? It can vary from keyword to keyword. Using SEO tools can help you perform competitive intelligence to figure out which metric is most likely to have the greatest impact for a given keyword, as well as analyze your site for strengths and weaknesses within those metrics.
Have an optimization tip to share? Think I'm completely off-base? Leave a comment and show us how it's done!
Related Reading:
SEM Tools of the Experts
SEO Tools Bonanza from SEOValley & SEO Book
If you didn’t attend Web 2.0, you can watch my ten-minute keynote about “What Google Knows About Spam” (and several other keynotes) on blip.tv. I’ll embed the keynote below as well.
The only thing I don’t like about conference speaking is preparing slides. When I use slides at a talk, I almost always make a custom presentation. That’s why I prefer Q&A sessions; making slides is too much work.
To make the process easier this time, I tried using Google Docs to create the presentation, and then saving my Docs presentation in PowerPoint (PPT) so that the conference could easily project the slides. The “Save as PPT” feature worked perfectly for me — go Google Docs team! 
Here are the slides in PowerPoint (PPT) form.
In case you want to see the slides yourself, here they are in embedded form:
In addition to simple PowerPoint exporting, it’s also easy to embed a Docs presentation on your own web page.
[Thanks to Tracy O for cc-licensing the "money" image that I used in the presentation.]
I’ve always meant to do a post to say that search engine optimization (SEO) is not spam and that Google doesn’t hate SEO, but I never seem to get around to it. This presentation gave me a chance to slip those facts into the minds of several thousand tech-savvy folks.
Time is money, and these two tips will free up many moneymaking hours for you. In today's Content Advertising column, "Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft!," David Szetela explains how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well.
Something going on here. And here. Always like to see Steve pondering things. And then the search driven queries in Matthew's post are great:
love:
working with Canadians
margaritas for lunch
when i know exactly what to do
buttered popcorn jelly beans
Trent Reznor’s lyrics
having lunch with my mom
the rain
my foster parents
Twitter
hate:
nitrogen
talking to my insurance company
airports
when i’m all itchy and stuff
those robotic voices
my work computer
deja vu
the Red Wings
Twitter
feel:
so lost
like i am cramming for a final
like i am being followed
bad but not guilty
extremely safe
old
like i’m on drugs, minus the high
a little lost
sick
exhausted
wish:
i were going to the ballpark
i was still asleep
i was outside
michigan had more job openings
i knew what bit me last night
i was never born
i could go back and punch myself
i was in nashville
people would do their jobs
I was at my 25th High School reunion last night at Polytechnic School. I always knew that place was special, filled with wicked smart people and amazing faculty. I was lucky to have gone there. Seeing so many old friends, swapping stories of glories past, it does get one into quite a melancholy place, in a good way.
Hence the early morning Pasadena gloom out the window feels just about right to illustrate the sentiment. Thanks, Poly, for putting on such a nice night. The map below shows the middle school, but scroll down a block to see the high school and the field where we played soccer and football (not always well).
Nouveauté : ce blog ne sera plus que mon blog perso désormais.
Pour tout ce qui est plus professionnel, rendez-vous sur mon blog pro : blog référencement
Je continuerais d'y causer référencement, affiliation, marketin web, moteurs de recherche, mais aussi développement, Dreamweaver...
A tout de suite sur le côté pro de mon blog :)
Vous connaissez peut être JeunZ. Travailleur indépendant, il a été l'un des premiers à créer sa plateforme de blog gratuit basé sur Dotclear. Une sacré bonne idée.
Pour en faire la promotion, il a proposé à plein de webmasters d'apporter des visiteurs qui souhaitaient créer un blog sur sa plateforme, en échange d'un lien en pied de page et de 50% des revenus publicitaire sur les blogs parrainnés. Encore une sacré bonne idée.
Mais il ne s'arrête pas là dans les bonnes idées. Un jour, sans prévenir personne, une fois que beaucoup de blog ont été crées, il décide de couper les ponts avec tous les webmasters qui l'ont aidé et de supprimer le partage des pubs, mais aussi le lien en pied de blog.
Beaucoup se sont fait avoir avec cela, moi y compris. Par exemple : Salemioche, Erazor ou Raphael d'Alsacréations.
Non content d'avoir récupéré des milliers de blogs sans effort et sans contrepartie, le bonhomme se relance dans la bonne vieille technique, en proposant à nouveau un lien et 50% des revenus en contrepartie... Mais jusqu'à quand. Il a déjà grugé beaucoup d'entre nous, je vois pas ce qui l'empêcherait de recommencer. Evitez soigneusement son offre donc.
En plus, il n'a pas le courage de cela, les commentaires de son blog sont modérés à priori, et bien sûr il ne souhaite pas qu'un commentaire comme le mien soit visible...
Edit : Pïre. Les liens de parrainnage atterrissaient avant sur une erreur 404, maintenant, il récupère même ces liens comme joli backlink gratuit. Que de bonnes idées.
Encore une fois un article trop rare et très complet, consacré à l'optimisation d'un serveur dédié LAMP (Linux, Apache, MySQL, PHP).
Des petites astuces à mettre en place pour améliorer les performances de son serveur, et ainsi comprendre comment tout cela fonctionne.
Ca se passe dans le forum de Webrankinfo et c'est signé fandecine
Google a ouvert le parrainage pour le téléchargement de son logiciel de photo Picasa, après l'avoir fait pour Adwords, Adsense et Firefox.
Ajoutez ces bannières si vous possèdez un site de photo.
Voici à quoi les bannières ressemblent :
Pour ceux qui s'en souviennent, j'ai eu des problèmes avec mon FAI Free, ce qui m'a valu plusieurs mois sans internet, une audience au trib